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OVERVIEW
POISED FOR CONTINUED GROWTH
We are emerging from the most-challenging period in modern history with strength.
PUBLISHER’S NOTE
Bakery essentials
Shoppers send a clear message during the COVID-19 pandemic: baked goods are essential.
BARS
RAISING THE BAR
Consumers search for healthier snack bars, but not at expense of taste.
BREAD
ESSENTIAL GROWTH
Fresh bread products saw record levels of growth over the past year.
COOKIES
DELICIOUS AND NUTRITIOUS
As consumers stay home more often, the focus is on better-for-you cookie flavors, albeit those evoking nostalgia.
LOGISTICS
COLD CHAIN
Expect to see a steady increase in refrigerated and frozen product warehousing and distribution in the coming years.
FEATURES
CONTENTS
BUNS & ROLLS
FRESH SELECTIONS
Buns and rolls see a focus on higher-quality products that prevailed during pandemic.
BREAKFAST PRODUCTS
THE MORNING RUSH
Frozen waffles and pancakes continue to bring diversity to the freezer case.
DESSERTS
TREAT YOURSELF
During the pandemic, consumers seek the comfort and indulgence of desserts.
PIZZA
OPTIONAL INDULGENCE
Consumers search for better-for-you and gluten-free pizza options, as well as cauliflower crusts.
BAKERY SNACKS
MINDFUL INDULGENCES
Consumers continue to indulge in bakery snacks, but some need permission first.
SWEET GOODS
PANDEMIC-INSPIRED INDULGENCE
Consumers still prize sweet goods as a form of comfort food during the pandemic.
TORTILLAS
TORTILLA TALES
Consumers experiment with better-for-you tortilla choices.
State of the Industry
BAKERy
2021
snackandbakery.COM
JUNE 2021
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