But those platters need enough variety in the platter to keep shoppers interested. A good balance of “new” and “reliable” is the right approach, says Baker. “Finding a bread carrier that can cater to savory and sweet items is key for retailers.” He suggests St Pierre’s range of Brioche Burger Buns, Brioche Hot Dog Rolls, and Brioche Sliders all work well in sweet or savory dishes, which can really help broaden the appeal of a party platter.
“There are other factors to feed into this, too,” suggests Baker. “Platters offer flexibility for a range of guests with different appetites and are easily scalable for hosts. For consumers, they can deliver the ultimate personalized platter if they buy products individually and create their own, so operators have to offer added value. By using products that are already stocked, there’s no additional cost to the operator beyond resource,” he says. “But they can answer to shoppers looking for premium, unique, fresh food—all of which are drivers, particularly in the ISB.”
Another trend focuses on deli foodservice, says Baker. “Our products are perfectly placed, as a recognized brand and category leader, to boost supermarket sandwich programs. Research has proven that consumers are willing to pay more for a gourmet burger bun or a recognized brand on a menu. Supermarket sandwich programs are aligned so closely with our own ambition to deliver a quality experience, which is why we’ve partnered with Kroger stores nationwide, collaborating on a Chicken Sandwich since last year.” SF&WB