“To meet the consumers nesed for variety, Atkins launched several new bars including new Protein Meal Bars: Vanilla Caramel Pretzel and Chocolate Almond Butter. These new flavors give our consumers even more options with 2g of sugar and 4g net carbs. Atkins also introduced the new Endulge Dulce de Leche Dessert Bar that delivers a dessert experience with 1g of sugar and 3g net carbs,” she shares.
Zink added that as consumers continue to seek out delicious flavors of bars that aren’t full of sugar, Atkins recently launched its Strawberry Shortcake Meal Bars and Endulge Chocolate Chip Cheesecake Dessert Bars.
“The Strawberry Shortcake Meal Bar is a crispy and creamy bar with an indulgent fruit flavor that delivers 15g of protein and 3g net carbs. For an indulgent treat, the Atkins Endulge Chocolate Chip Cheesecake Dessert Bar combines a rich and creamy burst of flavor with a subtle, delicious crispiness with 2g net carbs. And Atkins has a lot of amazing new products in development, so stay tuned,” Zink finishes.
Glienke says that Munk Pack added two new flavors to its Keto Granola Bar line in April 2022: Dark Chocolate Cocoa and Peanut Butter Cocoa Chip.
“The perfect snack for the growing consumer base looking for guilt-free indulgence, these bars are contain just 1 gram of sugar, 2 grams of net carbs, and 4-5 grams of protein. They’re also plant-based, grain-free, and contain no added sugar or sugar alcohols,” he notes.
Glienke adds that innovation is core to the Munk Pack brand, so the brand is constantly strategizing on what it can do next to surprise and delight its consumers.
“We have a few exciting projects in the pipeline that are inspired by other high performing categories and formats, while still allowing us to build upon our growing success in the bar space,” he says. SF&WB