"At Pop-Tarts, we know what our fans want. Frosted Grape has been among the top flavors fans have been asking us to bring back," says Heidi Ray, senior director of marketing, portable wholesome snacks. "So, we could not be more stoked to finally bring back this Pop-Tarts G.O.A.T.—Grape-ist Of All Time."
Lambert says that Hostess Brands is introducing new snacks to appeal to millennial parents and their families. One such product includes Hostess Baby Bundts.
“Hostess Baby Bundts are individually wrapped mini bundt cakes that come in three flavors: Lemon Drizzle, Cinnamon Swirl, and Strawberry Cheesecake. The light, fluffy, and moist cakes have just the right amount of sweetness with a drizzle of icing,” she adds.
The company is also introducing on-the-go snacks for consumers who frequent convenience stores, including Hostess Muff’n Stix, portable muffin snacks available in Blueberry and Chocolate Chip flavors.
“[In addition], this fall, we are introducing our biggest innovation of the year: Hostess Bouncers, which are poppable, bite-sized versions of popular Hostess snacks and are a perfect lunchbox snack. They come in three varieties, including Cinnamon Donettes, Glazed Chocolate Ding Dongs, and Glazed Twinkies, and will begin to roll out at retail in late September,” Lambert finishes. SF&WB