If there is one clear takeaway message from the time spanning from December 2019 until today, it’s that there isn’t a clear replacement for in-person connections. While we have proven that we’re adept at adapting when necessary, a Zoom call lacks the nuances and potential insights we can get from in-person meetings.
This reality becomes clear when you consider the magic that can happen from spontaneous encounters at a trade show or exhibition. In such an environment, we often have certain needs that we are seeking. Those needs lead to planned or impromptu discussions that frequently yield solutions—and sometimes in ways that we couldn’t have predicted ahead of time. They just surface during the course of our conversations.
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