NEW products

In January, NuTrail launched its Birthday Cake Nut Granola. The mix of simple, clean ingredients includes pecans, hazelnuts, sunflower seeds, pumpkin seeds, coconut, almonds, butter, sugar-free sprinkles, whey protein, and monk fruit sweetener. The product is also keto-friendly, gluten-free, and grain-free with only 3g of net carbs and 0g of added sugar. The new flavor joins NuTrail’s lineup of low-carb and low-sugar products, and retails for $12.78.

In February, Kellogg’s Bear Naked brand launched its line of Crunchy Bites in two flavors: Honey Oat and Chocolate Chip. The brand's latest innovation joins its Bear Naked Peanut Butter & Honey and Dark Chocolate & Sea Salt Chewy Bites, giving granola lovers the option to conveniently snack on their favorite flavors and textures beyond the breakfast table.

In January, Alter Eco Foods entered a new product category that brings the cleanest and greenest ingredients to the breakfast aisle: Organic Granola. Alter Eco's granola is sweetened naturally with date powder and monk fruit and contains no added sugar. They are available in three flavors—Dark Chocolate, Cashew Butter, and Cinnamon Raisin—all made with USDA Certified Organic ingredients that support regenerative agriculture. SRP is $7.49.

Released in August, GUUD’s newest creations—Almond Cranberry Clusters and Toasted Nutty Cacao—combine a healthy base of whole rolled oats, nuts, fruits, and seeds found in traditional Swiss muesli with elements of sweet, crunchy granola Americans have come to love, creating “Mues-Ola.” SRP is $6.99.