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Honey Bunches of Oats Sugar Cookie
The cereal brand launched its newest seasonal cereal variety on November 1: Sugar Cookie. The limited-time breakfast offering features sugar cookie-flavored flakes, granola clusters, and red and green sweet pieces. The holiday-inspired variety joins the brand’s existing lineup, which includes Honey Roasted, Vanilla, and With Almonds. According to the company, it is intended for seasonal breakfast occasions and holiday-themed meals.
FERRERO
Keebler Wicked: For Good tie-ins
The brand has launched two limited-time products inspired by the upcoming film Universal Wicked: For Good, with various packaging elements featuring the main characters, witches Elphaba and Glinda. Wicked Fudge Stripes are chocolate-flavored shortbread cookies coated in and drizzled with green, mint-flavored fudge. Then, the Wicked Ready Crusts are chocolatey mint pie crusts designed for use in a variety of dessert applications.
KELLANOVA
Stranger Things Eggo waffles
The brand is introducing a waffle inspired by Netflix’s series Stranger Things. Timed to coincide with the show’s fifth and final season, Eggo Stranger Things Strawberry Waffles feature a naturally derived red color as well as fruit flavor. Additionally, the company is offering limited-edition packs of Stranger Things Homestyle Waffles. To support the launch, Eggo is distributing 11,000 boxes of waffles in a giveaway via Instacart.
JUNKLESS
Protein bars
The BFY brand has launched its line of Protein Bars. Reported designed to offer the taste of a candy bar with the nutritional profile of a better-for-you bar, each contains 15 g of protein, 3–5 g of sugar, 6–8 g of fiber, and 5–9 g of net carbs. They contain no artificial colors, flavors, preservatives, sugar alcohols, or other additives. Flavors include Birthday Cake, Chocolate Peanut Butter, Cookies and Cream, and Chocolate Chip Cookie.
KRAFT X OUR HOME
Popcorn and cheese bundle
The two food firms have collaborated on a savory snack bundle, designed to be enjoyed during a night in watching a film or bingeing a TV series. The pack includes an 8-oz canister of Kraft Grated Parmesan Cheese and a six-pack of Pop Secret Movie Theater Butter Microwave Popcorn. Sold on Amazon, the kit also includes a QR code linking to exclusive digital content and a limited-edition sticker sheet. The package retails for $10.99.
VOODOO DOUGHNUT
Halloween Half Dozen
The bakery chain returned its Halloween Half Dozen limited-time offerings for the festive spooky season, offering the sextet in its stores Thursday, October 16 through Sunday, November 2. The six doughnuts included the Peanut Butter Poltergeist chocolate-frosted doughnut, cheesecake-filled Cookies and Scream, Proceed With Caution lemon-frosted doughnut, Candy Salad topped chocolate cake item Pumpkin Buttermilk Bar, and cherry-filled Ghosted.
