NEW products
Sola
B4Y breads
The Sola Company, a bakery specializing in bread products with zero added sugar and high fiber content, has launched five of its best sellers at Whole Foods Market stores nationwide. Sola’s Sweet & Buttery Bread, Deliciously Seeded Bread, Plain Bagels, Blu-Berry Bagels, and Everything Bagels are now available on shelves at Whole Foods Markets across the country. Sola’s breads and bagels reportedly are made with high-quality, non-GMO ingredients.

The Avocado Co.
Avocado bagels
The Avocado Bread Company, a brand specializing in avocado-based bread products, has launched its entire product line at Rouses Supermarkets. Each product under The Avocado Bread Company is crafted with fresh avocados to embody today's top culinary trends. The brand's full product line includes Sliced Avocado Seeds & Grains Bread, Avocado Dinner Rolls, Avocado Ciabatta Buns, and Avocado Italian Take & Bake Bread. Additionally, Rouses Supermarkets is the first to launch The Avocado Bread Company's new Avocado Everything Bagels, the brand's latest product innovation.

Belgian Boys
Breakfast options
Belgian Boys, a women-led company known for its European-inspired breakfast items like bite-sized pancakes and Belgian waffles, has launched five new breakfast options exclusively at Walmart stores nationwide. The new products, Breakfast All Day Box and & Go Cups, mark the brand's first foray into the grab-and-go category. The new line, available in more than 1,800 Walmart stores nationwide, is designed to simplify mornings for busy families.

Post Consumer Brands
Holiday cereals
Post Consumer Brands recently launched three new cereals for Halloween and the upcoming winter holidays. The cereals include Halloween Fruity Pebbles, Winterfest Fruity Pebbles with Marshmallows, and Frosted Honey Bunches of Oats, a seasonal spin on the classic cereal, combining the taste of frosted flakes with crunchy oats and a hint of honey.
