NEW products

Introduced: September 2021 Distribution: National Suggested Retail Price: $3.99-$4.99 Product Snapshot: LesserEvil has unveiled two new plant-based product innovations: Sun Poppers, made from upcycled watermelon and pumpkin seeds, and PeaNOTS, made from organic pea protein. With the launch of PeaNOTS specifically, LesserEvil is entering a new category as a nut competitor. PeaNOTS are now available in two classic flavors—Himalayan Pink Salt and Vegan Ranch—exclusively on Thrive Market for $4.99 with additional retail locations coming early next year. LesserEvil’s Sun Poppers are available in Himalayan Pink Salt and Sour Cream + Onion. Both PeaNOTS and Sun Poppers are USDA-certified organic, vegan, certified paleo, Non-GMO Project verified, certified grain-free, certified gluten-free, and kosher.

Introduced: September 2021 Distribution: National Suggested Retail Price: $10.48 Product Snapshot: SNAX-Sational Brands’ premiere cookie coated popcorn brand Cookie Pop has introduced a new signature variety pack and new flavor! Cookie Pop OREO popcorn made with real cookie pieces is joined by one of America’s favorite cookie snacks, NUTTER BUTTER, and signature CHIPS AHOY! Cookie-coated popcorn. This special edition is only available at Sam’s Club nationwide featuring 18 of the 1-oz bags for $10.48. The better-for-you-snack is made in the U.S. with non-GMO corn, is low in sodium, and only 150 calories per serving.

Introduced: October 2021 Distribution: National Suggested Retail Price: $2.48 Product Snapshot: Old El Paso is taking the flavor intensity up a notch this fall with its new Takis Fuego-inspired Hot Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells. Available now exclusively at Walmart stores nationwide and on walmart.com through early 2022, the new shells combine the spicy Takis flavor with the quality of Old El Paso to add extra zest to any at-home Mexican meal. The taco shells are inspired by the distinctive taste of Takis Fuego hot chili pepper and lime flavors with the convenient flat bottom of Old El Paso Stand ‘N Stuff Shells to keep the taco standing on the plate, making it easy to eat.

Introduced: September 2021 Distribution: National Suggested Retail Price: $3.49 Product Snapshot: Mark's Mindful Munchies has announced a new line of simple, wholesome, salty snacks: Pop Bitties Sweet Potato Chips. Pop Bitties Sweet Potato Chips are crunchy, better-for-you air-popped chips that showcase the naturally rich taste of sweet potatoes and the earthy flavor of brown rice. Available in two flavors, Sea Salt and Cracked Pepper & Sea Salt, the chips are non-GMO Project Verified, vegan, certified gluten-free, corn-free, and tree nut and peanut-free. With only 110 calories, 3.5g fat and 2g protein per serving, Pop Bitties Sweet Potato Chips are a better-for-you snack with no trans fats or artificial ingredients.