NEW products
KING’S HAWAIIAN
Ube sweet rolls
The bakery company is bringing its most buzzed-about innovation back to grocery shelves nationwide, it says. Made with real ube and coconut milk, this island-inspired twist on the brand's signature rolls marks the company's first-ever LTO to hit retailers nationwide. The national rollout comes on the heels of a successful limited-time debut in June 2025, where consumers took to social media to say this was a product they wanted on their table.
GOPUFF
Private-label baked goods
The website has launched Crave Shoppe, a new PL brand dedicated to indulgent baked goods, snacks, and candy. With small-batch production, premium ingredients, and elevated flavors, Crave Shoppe is launching with a variety of confections, baked goods, and sweet treats curated specifically for its customers. Products include chocolate-covered graham crackers, doughnuts and doughnut holes, cakes, croissants, mini muffins, cookies, and more.
PARIS BAGUETTE
Korean BBQ-inspired menu
The cafe is aiming to elevate lunchtime with a new Korean BBQ lineup that blends globally inspired ingredients with everyday classics like wraps, grilled cheese, and salads. The LTO items all include marinated beef alongside flavorful ingredients, the chain says. A selection of the lineup, available through June 2, includes a pizzetta, a wrap with fresh veggies and mayo, and a grilled cheese sandwich on the brand’s sourdough bread.
SARGENTO
Lunch snack kits
The new product from the third-generation, family-owned company features all-natural mini pieces of meat, cheese, brand-name crackers, and treats, giving kids and adults the freedom to mix, match, and stack their own bites, the brand says. Varieties include salami, turkey, pepperoni, or honey ham, along with crackers from Ritz, Wheat Thins, or Triscuit, plus desserts like gummy bears and cocoa confectionery-covered pretzel balls.
MONDELÉZ INTERNATIONAL
Berry snacks
Luna Bar announced that it has released its first bar innovation in seven years: Berry Bars, available in Mixed Berry and Strawberry Banana flavors. The product includes 4 g of fiber, 7-8 g of plant-based protein, and it contains real berries and fruit pieces, plus other quality ingredients, including organic rolled oats. The product is gluten-free and non-GMO, and has a suggested retail price of $7.49 per six-pack.
KHLOUD
Protein chips
The fast-growing snack brand founded by Khloé Kardashian has launched its first new protein snack option since the launch of its Protein Popcorn in April 2025. The snack delivers 7 g of protein per serving and is made with ingredients such as non-GMO real corn masa and avocado oil. The whole-grain tortilla chips rolled out exclusively available at Target and on Target.com in three flavors: Sweet Heat, Nacho, and Buffalo.
