Publisher's NOTE
Bakery essentials
One clear message from shopper behavior during the COVID-19 pandemic era is the “essential” nature of baked goods. In a crisis, the industry provides sustenance, nutrition, and yes, comfort. The baking industry is called upon every day to feed the nation. We’ve weathered significant mileage over the past 18 months, and we continue to hear reports back from your experiences, about the roads traveled and the lessons learned—and particularly the industry’s outlook.
Multiple areas of baking saw resounding strength over the past year, as outlined in this year’s “State of the Industry: Bakery” report. Fresh breads performed better than we’ve seen in years. Frozen waffles and pizza continue as go-to household staples. Tortillas anchor meals throughout the day. And by all means, don’t forget the cookies or cheesecake.
Source: IRI, Chicago, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains), Latest 52 Weeks Ending April 18, 2021.
PINCH TO ZOOM IN ON CHART
Source: IRI, Chicago, Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains), Latest 52 Weeks Ending April 18, 2021.
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As we move forward, connecting and learning more about the path forward, it will be essential to connect in whatever way we can, including in person. We’re looking forward to these upcoming essential baking events:
2021 BEMA Convention, June 23 to 26, Marco Island, FL
2021 PACK EXPO, September 27 to 29, Las Vegas
2021 PROCESS EXPO, November 2 to 5, Chicago
2022 ABA Convention, March 27 to 29, Palm Springs, CA
2022 ASB BakingTECH, February 27 to March 1, Chicago
2022 IBIE, September 17 to 21, 2022, Las Vegas
