NEW products
Floura
BFY bars
Floura, the next-gen fiber company created by Jeni Britton, founder of Jeni’s Splendid Ice Creams, is aiming to set a new standard in gut health and sustainability with the launch of its first product, the high-fiber Fruit Crush Bar. The bar reportedly uses overlooked plant parts—like watermelon rinds and seed free apple cores—into a nutritional goldmine, delivering 13 g of fiber from 12 whole plants in every bite.
Hershey
Large bar and protein bites
Fulfil Nutrition, a Hershey brand, has announced several new products: Protein Bites, a Chocolate Peanut Butter Bar made with Reese's Peanut Butter, and its supersized Biggest Bar. The bar contains 15 g of protein, 3 g of net carbs, and 1 g of sugar. The Biggest Bar has 20 g of protein, 2 g of sugar, and 3-4 g of net carbs, weighing in at 15 g more than the original 40 g Fulfil protein bar; it is available in Chocolate Salted Caramel, Chocolate Peanut Caramel, and Chocolate Peanut Butter made with Reese's Peanut Butter. The Protein Bites are available in Chocolate Salted Caramel and Chocolate Peanut Caramel, with each pack containing 16 g of protein, 3-4 g of sugar, and 4 g of net carbs.
Barebells
Caramel peanut bar
Barebells has expanded its vegan product range with a new protein bar: Caramel Peanut. It combines the flavors of peanuts and chocolate with caramel and 15 g of plant-based protein, with no added sugar. The protein bar contains crunchy peanuts and a sweet caramel layer, covered in a chocolatey coating. Each bar has 15 g of plant-based protein, no added sugar, and is certified vegan.
Once Upon a Farm
Kids’ refrigerated protein bar
Once Upon a Farm, the children’s nutrition company, announced the launch of its Refrigerated Protein Bars, now available in the refrigerator aisle nationwide. Tailored for growing, active kids, each bar is packed with 8 g of protein from milk and whey concentrate—the same amount as 1 cup of whole milk—along with real fruit and veggies, whole grain oats, and no added sugar. Once Upon a Farm’s Refrigerated Protein Bars are organic and Non-GMO Project Verified and come in two flavors: Oatmeal Chocolate and Cinnamon Roll.
