NEW products
KELLANOVA
Holiday snacks
The company is releasing festive flavors and new packaging for the season. This year's lineup includes Pop-Tarts Marshmallow Hot Cocoa Magic, RXBar Gingerbread flavor, Town House Snowmen Original Crackers, cinnamon varieties of Club Crackers and Pringles, Rice Krispies Treats Holiday Minis with Sprinkles, Cheez-It Holiday Cup of Crackers, and more.
DAVE’S KILLER BREAD
Sourdough loaf bread
The organic bread brand is launching Supreme Sourdough just in time for National Homemade Bread Day. Consumer interest in sourdough has continued growing, and the company is meeting demand with its organic Supreme Sourdough loaf, made with an authentic starter and a double-fermentation process.
PEPSICO
Clean-label chips and puffs
The company has introduced Doritos and Cheetos Simply NKD, reinventions of the classic flavors, now made with no dyes or artificial flavors. Simply NKD aims to disrupt the category by removing artificial colors. The new line was developed to maintain the same crunch and taste as the original products.
MCCORMICK, MILK BAR
Eggnog English Toffee Cookie
This season, Chef Christina Tosi and the spices brand have created a new limited-time Eggnog English Toffee Cookie. Inspired by the comfort of eggnog and the buttery crunch of English Toffee, the cookie is a new take on a holiday classic and features ground cinnamon, nutmeg, pure vanilla extract, and limited-edition English Toffee Finishing Sugar.
BANGERS
Caffeinated potato chips
The San Francisco startup behind America’s first caffeinated potato chips has announced the nationwide launch of Hot Mamba and Hot Mamba Charged, the latest additions to its energy snack lineup. Both chips have the same amount of caffeine as two cups of coffee.
LAOBAN
Taiwanese chicken collab
Two next-gen Asian food brands are teaming up: a modern frozen food brand and the original Japanese Barbecue Sauce brand have joined forces to launch Taiwanese Popcorn Chicken with Original Japanese Barbecue Sauce. The new limited-edition product is available now at select Whole Foods Market stores nationwide and will continue through January 2026.
