As the industry grows incrementally smaller, so does our planet. While American snack and bakery market share continues to see some shifts up and down—and periodically an exciting, renegade, upstart brand that disrupts a category in the best way—most of the large food companies continue to grow larger (often by acquiring those exciting, renegade, upstart brands…). International synergies increasingly factor into the snack and bakery business climate, as more companies seek to serve overseas markets—and more international companies acquire longstanding American brands.