NEW products
Ghetto Gastro
Plant-based toaster pastries
The Black-owned and Bronx-based culinary collective Ghetto Gastro, founded by artist Jon Gray, and chefs Lester Walker and Pierre Serrao, is on a mission to turn breakfast into a day-defining moment. On July 30, Ghetto Gastro launched two new fall-inspired toaster pastry flavors: Sweet Potato and Brown Sugar. The new products will be available in select Target stores and on Target.com, and will be launching on Amazon in August.
Crumbl
Cookie cereal
Crumbl and WK Kellogg Co. have introduced a first-of-its-kind innovation for the dessert brand: Kellogg’s Crumbl Chocolately Chip Cereal. The collaboration delivers the taste of Crumbl's signature Milk Chocolate Chip cookie in cereal form. Kellogg’s Crumbl Chocolately Chip Cereal offers a unique blend of textures and flavors that mirror the indulgent experience of enjoying a Crumbl Milk Chocolate Chip cookie, says the brand. Availability will vary across select retailers.
General Mills
Toaster Strudel
Pillsbury is bringing back its most fan-requested limited time offer of Toaster Strudel from the 2010's: Mega Icing. Last available in 2015, Mega Icing features almost double the icing of traditional Pillsbury Toaster Strudel offerings and is returning based on fan demand for icing. The flavor will be available only for a limited time, in the brand's most popular flavors, Strawberry and Strawberry Cream Cheese, at select retailers beginning later this month, for an SRP of $3.99.
Premier Nutrition, De Wafelbakkers
Pancake and waffle mixes
Premier Nutrition and De Wafelbakkers have launched Premier Protein Pancake & Waffle Mixes. Available in both Buttermilk and Original varieties, the pancake mixes have 15 grams of protein per serving and can be made by just adding water. The Pancake and Waffle Mixes will be available nationally starting this summer.
