NEW products

Introduced: June 2021
Distribution: National
Suggested Retail Price: $2.19
Product Snapshot: Duncan Hines partnered with The Birthday Party Project, a non-profit organization that has helped kids experiencing homelessness celebrate birthdays for over a decade, to debut its JOYfetti Cake Mix. The new JOYfetti cake mix is a confetti cake with a contemporary and playful look. Additionally, people can learn more about the Duncan Hines partnership with The Birthday Party Project through information provided on the back of the box.

Introduced: May 2022
Distribution: Regional
Suggested Retail Price: $108.00
Product Snapshot: Lady M New York has launched its limited-edition Peach Cobbler Mille Crêpes cake, inspired by the classic Southern dessert and created in collaboration with "The Real Housewives of Beverly Hills" star and Georgia native, Sutton Stracke. Lady M’s new Peach Cobbler Mille Crêpes is now available in local Southern California and NY. The Peach Cobbler Mille Crêpes cake features layers of thin handmade crêpes and peach-infused blonde chocolate pastry cream, topped with sugar-glazed peach slices and a crispy vanilla crumble. Each bite contains hints of cinnamon and spice to complement the peaches.

Introduced: April 2022
Distribution: National
Suggested Retail Price: $3.49
Product Snapshot: UK-based Mr Kipling's cakes are now available on bakery shelves at 219 Target stores across the U.S. Each cake slice is packed in individual pods to keep them moist and fresh. Mr Kipling Cake slices are available in Lemon, Chocolate, Vanilla, and Salted Caramel. Featured in the bakery section. The patisserie style cakes create a 100% incremental, low-labor, freeze thaw snacking solution to the in-store bakery section.

Introduced: June 2022
Distribution: National
Product Snapshot: Bindi North America presented its new Pastry Chef Collection at the Summer Fancy Food Show in NYC. The Pastry Chef Collection consists of six uniquely styled desserts made with raw, single origin ingredients from Italy. They are a reinterpretation of classic desserts typically found from the Italian Pasticceria that were famous for their simple yet flavorful desserts.