NEW products

Pop-Tarts has released Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts. Complete with green and orange-sprinkled frosting, Apple Jacks Pop-Tarts will be available in an 8-ct. box with an SRP of $3.84 and exclusively at Walmart in a 16-ct. box for an SRP of $5.02.

Tastykake brought back its themed on-the-go packaging for football season. Its limited-time football products include Honey Buns, a classic Tastykake recipe offered in three flavors: Glazed, Ice, and Boston Crème. The suggested retail price is $2.29.

McKee Foods has launched Little Debbie Big Pack Zebra Cakes, which are bigger cakes with even more crème. This Big Pack version of the classic includes six large, individually wrapped yellow cakes layered with crème, covered in white icing, and decorated with the brand's trademark zebra-like fudge stripes.

Hostess Kazbars, a candy-bar-inspired innovation within the snack cakes market, combines layers of soft chocolate cake, crème, candy crunch, and caramel or smooth chocolate fudge. The bars are covered in a chocolate-flavored coating and topped with a drizzle. The line is kicking off with two flavors: Chocolate Caramel and Triple Chocolate.