NEW products

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Field + Farmer Refrigerated Bars
Introduced: January 2022
Distribution: National
Suggested Retail Price: $1.99
Product Snapshot: Field + Farmer is excited to announce the launch of its produce-forward refrigerated snack bars. The clean-label, low-sugar, plant-based bars mark a move by Field + Farmer to expand its offerings beyond its popular dressings, dips, and juices.
“We are excited to launch our delicious refrigerated snack bars in Whole Foods under the Field + Farmer brand. This launch allows Field + Farmer to add value to the category through a produce-first bar and bring its promise of fresh, delectable flavors into a fast-growing refrigerated snack-bar category. The USD $95M refrigerated snack-bar category is expected to grow as consumers continue to express a preference toward natural and fresh food,” said Isabella Chia, senior vice president and managing director, Field + Farmer.
Features of the bars include:
• Uses fresh fruit or vegetables as the first ingredient
• 6 grams of plant-based protein
• No preservatives, no vegetable powders, no chemicals
• Non-GMO Project verified, gluten-free
The refrigerated bars, available in five flavors—Apple Cinnamon, Cocoa Brownie, Carrot Cake, Peanut Butter, & Jelly, Peanut Butter Cookie—are now available in participating Whole Foods Markets in the U.S. The launch of the Field + Farmer bars completes the integration of Phyter Bars, which was acquired late last year by The Fresh Factory.
“We entered the refrigerated ‘better for you’ snack bar market last year with the acquisition of Phyter Bars and see a significant opportunity for The Fresh Factory to grow in this category,” said Bill Besenhofer, CEO and co-founder of The Fresh Factory. “With our flexible manufacturing facility and expertise in clean-label, plant-based food and beverage products, we believe we are well positioned with these expanded capabilities. In addition to Field + Farmer’s bar launch, we’ve launched other bar products with a number of our existing customers since the acquisition. We are now routinely doing multiples of the volume each month compared to before the acquisition, which validates the strength of our model.”


Snack bag, Resealable pouch, Snack bites, Brown, Peanut illustration
SimplyProtein Keto Energy Bites
Introduced: December 2021
Distribution: National
Suggested Retail Price: $8.59 (10 bites)
Product Snapshot: The SimplyProtein team believes protein isn’t just for athletes—it’s for everyone and any body. This core value informs the brand’s current product portfolio and new product innovations, including the all new plant-based Keto Energy Bites, an easy snacking option with a sweet and decadent flavor. The Keto Energy Bites are Keto Certified by Paleo Foundation, contain 2 grams of sugar, 13 grams of plant-based fats, and 10 grams of plant-based protein, and are gluten-free and Non-GMO Project Verified. They are available in two flavors: Chocolate Coconut and Peanut Butter Chocolate.


Natural foods, Food, Ingredient, Recipe, Cuisine, Box, Pandas, Granola bar
Sunbelt Bakery Panda Granola Bars
Introduced: February 2022
Distribution: National
Suggested Retail Price: $2.79
Product Snapshot: Sunbelt Bakery has launched its new Sunbelt Bakery Panda Granola Bars. Featuring a group of playful pandas on a bright blue and green box, this new flavor combines the bakery-fresh taste of a Sunbelt Bakery chewy granola bar with white and chocolate chips. Like all of Sunbelt Bakery’s granola bars, they’re made with whole grains, no high-fructose corn syrup, and no preservatives.

McKee Foods

Food, Tableware, Snack bars, Snack bar boxes, Cutting board, Serveware, Tire
CLIF Thins
Introduced: March 2022
Distribution: National
Suggested Retail Price: $7.30 (7 packs)
Product Snapshot: CLIF has announced its snack category expansion with the national launch of CLIF Thins, the crispy, crunchy take on the original CLIF BAR, intended for everyday snacking and perfect for busy families, commuters, and people on the go. New research from CLIF shows that two in three Americans report returning to their pre-pandemic routines. Meanwhile, 72% admit they are snacking more frequently than they were prior to the pandemic. With two thin and crisp bars in every pack, CLIF Thins are available in three flavors:
• Chocolate Chip
• Chocolate Peanut Brownie
• White Chocolate Macadamia Nut flavor
“Our research shows that the return of office commutes and travel is on the rise. In fact, 75% of Americans plan to travel in 2022, and half of those admit they snack more when on the move. Meanwhile, 43% of employed Americans are working in hybrid environments and need snacks that can adapt to their changing work settings,” says Liz Watson, CLIF brand manager. “CLIF Thins are lightweight and easily stored in purses, carry-ons and desks, so you always have a quick and easy pick-me-up in your hectic schedule.”
CLIF Thins are made with plant-based ingredients and have 100 calories and 5 grams of sugar per pack.
"When choosing a snack, decisions are most often influenced by flavor and nutrition,” says Amari Thomsen, registered dietitian at CLIF. “CLIF Thins come in three craveable flavors that are formulated with plant-based ingredients, and mindful of calories and sugar—a perfect option for on-the-go snacking.”
CLIF Thins are now available nationwide at retailers including Target, Walmart, Kroger, Giant Eagle, Giant Martin’s, Meijer, Safeway, Stop & Shop, and Supervalu.

CLIF Bar & Co.

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