Flavorchem also notes seeing a surge in adventurous flavors like jalapeño ranch, wasabi, Cheddar and chile, Korean BBQ, and fried pickle in salty snacks like chips, popcorn, and puffed snacks. “Breakfast-inspired flavors like cinnamon swirl, fruity cereal, and maple French toast are appearing in more snack bar launches, especially as brands are trying to tailor to the mid-morning snack occasion, along with fruit and botanical flavors like yuzu, tangerine, and lemongrass,” according to Shurhay.
According to Molly Shea, North America marketing and customer experience for snacks, IFF Nourish, South Brunswick, NJ, while cheese, barbecue, and spicy flavors remain popular with salty snacks such as chips, popcorn, and pretzels, consumers are seeking out more-adventurous flavors. “Consumers are on the hunt for flavors such as spicy coconut or Korean barbecue. Destination flavors are also on the rise, for example Caribbean jerk provides spicy, smoky, and earthy sweet heat that enhances any salty snack.”
ADM sees bold and global flavors important in order to satisfy adventurous consumers, with spice blends from Africa taking the lead. “Think kan kan, a spiced peanut powder, heat inducing berbere and za’atar, a complex blend that’s herby, earthy, tangy, and toasty all at once. Indian spices are another favorite, with garam masala and roasted cumin invigorating pretzels, popcorn, and crackers,” states Zhou. ADM offers other traditional tastes of India and the Middle East such as orange blossom, sesame, sumac, rose, pomegranate, and black lime and date.
2022 flavor forecast: sweet baked goods
While some overarching trends like health and wellness and authentic global cuisine influence multiple categories, there are also some nuances based on specific categories. Nair shares some of the key insights from Kerry’s 2022 Taste Charts that will shape the food trends in the sweet baked goods category: